Hi, I’m Songyi —
a product designer in Seattle.
Hi, I’m Songyi —
a product designer in Seattle.
From structuring complexity to shaping delightful moments, my work explores how design can bridge logic and emotion.
From structuring complexity to shaping delightful moments, my work explores how design can bridge logic and emotion.
What Shapes My Work
What Shapes My Work
Motion as Language
0 to 1 Product Design
From zero to launch — turning ideas into cohesive products that scale.
Visual craft
as UX
0 to 1 Product Design
From zero to launch — turning ideas into cohesive products that scale.
Motion as Language
Visual craft as UX
0 to 1 Product Design
From zero to launch — turning ideas into cohesive products that scale.
Motion as Language
Visual craft as UX
Motion as Language
0 to 1 Product Design
From zero to launch — turning ideas into cohesive products that scale.
Visual craft
as UX
Full-stack Design
From pixels to production — crafting interfaces that perform beautifully.
Designing at Scale ↑↑↑
At NAVER, leading design for market-leading platforms with nationwide adoption — powering services millions rely on daily.
Full-stack Design
From pixels to production — crafting interfaces that perform beautifully.
Designing at Scale ↑↑↑
At NAVER, leading design for market-leading platforms with nationwide adoption — powering services millions rely on daily.
Full-stack Design
From pixels to production — crafting interfaces that perform beautifully.
Designing at Scale ↑↑↑
At NAVER, leading design for market-leading platforms with nationwide adoption — powering services millions rely on daily.
Full-stack Design
From pixels to production — crafting interfaces that perform beautifully.
Designing at Scale ↑↑↑
At NAVER, leading design for market-leading platforms with nationwide adoption — powering services millions rely on daily.
AI-driven Workflows
Investigating AI-assisted design and its impact on collaboration and speed.
Investigating AI-assisted design and its impact on collaboration and speed.
Micro interactions
Selected awards
Selected awards
↳ Web Award Korea, Grand Prize, 2018 (CJ Freshway)
↳ Web Award Korea, Innovation Grand Prize, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2017 (Hanwha Total)
↳ FWA, Site of the day, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2016 (Hanwha Corporation)
↳ Web Award Korea, Brand SNS Grand Prize, 2016 (Fireworks Road Campaign)
↳ Adobe Design Achievement Award, Semi-finalist, 2014 (The Show Must Go On)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (Archetype Project)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (S’S Algorithm)
↳ New York TDC 59, Winner, 2013 (Archetype Project)
↳ Output Award, Winner, 2013 (S’S Algorithm)
↳ Web Award Korea, Grand Prize, 2018 (CJ Freshway)
↳ Web Award Korea, Innovation Grand Prize, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2017 (Hanwha Total)
↳ FWA, Site of the day, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2016 (Hanwha Corporation)
↳ Web Award Korea, Brand SNS Grand Prize, 2016 (Fireworks Road Campaign)
↳ Adobe Design Achievement Award, Semi-finalist, 2014 (The Show Must Go On)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (Archetype Project)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (S’S Algorithm)
↳ New York TDC 59, Winner, 2013 (Archetype Project)
↳ Output Award, Winner, 2013 (S’S Algorithm)
Selected awards
↳ Web Award Korea, Grand Prize, 2018 (CJ Freshway)
↳ Web Award Korea, Innovation Grand Prize, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2017 (Hanwha Total)
↳ FWA, Site of the day, 2017 (Samsung Galaxy Note 8 Online Experience)
↳ Web Award Korea, Group Site Grand Prize, 2016 (Hanwha Corporation)
↳ Web Award Korea, Brand SNS Grand Prize, 2016 (Fireworks Road Campaign)
↳ Adobe Design Achievement Award, Semi-finalist, 2014 (The Show Must Go On)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (Archetype Project)
↳ Adobe Design Achievement Award, Semi-finalist, 2013 (S’S Algorithm)
↳ New York TDC 59, Winner, 2013 (Archetype Project)
↳ Output Award, Winner, 2013 (S’S Algorithm)
Selected exhibitions & Talks
Selected exhibitions & Talks
↳ Unexpected Side, Amado Art Space, Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Cooper Union Gallery, New York, 2013
↳ The 14th IM, College of Design, Kookmin Univ., Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Samwon Paper Gallery, Seoul, 2013
↳ Kookmin Univ. Graduation Exhibition, Seoul, 2013
↳ Archetype Project, Seoul Station Gate 10, 2012
↳ Next Wave, Samwon Paper Gallery, Seoul, 2012
↳ 3, Graphic & Typographic Design Exhibition, Seoul, 2012
↳ FICTION, The Glass Room Gallery, Seoul, 2012
↳ Gathering, Cafe Tain, Seoul, 2011
↳ The 13th IM, College of Design in Kookmin Univ., Seoul, 2010
↳ Seoul Design Festival, Coex, Seoul, 2009
↳ Unexpected Side, Amado Art Space, Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Cooper Union Gallery, New York, 2013
↳ The 14th IM, College of Design, Kookmin Univ., Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Samwon Paper Gallery, Seoul, 2013
↳ Kookmin Univ. Graduation Exhibition, Seoul, 2013
↳ Archetype Project, Seoul Station Gate 10, 2012
↳ Next Wave, Samwon Paper Gallery, Seoul, 2012
↳ 3, Graphic & Typographic Design Exhibition, Seoul, 2012
↳ FICTION, The Glass Room Gallery, Seoul, 2012
↳ Gathering, Cafe Tain, Seoul, 2011
↳ The 13th IM, College of Design in Kookmin Univ., Seoul, 2010
↳ Seoul Design Festival, Coex, Seoul, 2009
Selected exhibitions & Talks
↳ Unexpected Side, Amado Art Space, Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Cooper Union Gallery, New York, 2013
↳ The 14th IM, College of Design, Kookmin Univ., Seoul, 2013
↳ The Type Directors Club 59 Winner Exhibition, Samwon Paper Gallery, Seoul, 2013
↳ Kookmin Univ. Graduation Exhibition, Seoul, 2013
↳ Archetype Project, Seoul Station Gate 10, 2012
↳ Next Wave, Samwon Paper Gallery, Seoul, 2012
↳ 3, Graphic & Typographic Design Exhibition, Seoul, 2012
↳ FICTION, The Glass Room Gallery, Seoul, 2012
↳ Gathering, Cafe Tain, Seoul, 2011
↳ The 13th IM, College of Design in Kookmin Univ., Seoul, 2010
↳ Seoul Design Festival, Coex, Seoul, 2009